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Future Strategies

 1.    NEW PRODUCT SEGMENT
             
Launching more than 100 new product segment.
Established product group to be launched in new markets.
   
   
   
   
 
 2.    DIVERSIFICATION OF PRODUCT LINE
              
Promotion of Indian Handicrafts in the International Markets as pngts & decorative.
Project Indian Handicrafts sector as Industry so as to attract more merchandised, modern production line up to semi
finishing could be emerged.
Re-orientation of the concept of Handicrafts as Giftware and diversification of the product group with major emphasis on composite and new items.
Design led innovative product groups.
   
 
 3.    QUALITY IMPROVEMENT
              
Statutory requirements / factory compliances / social audits / certifications.
Testing and factory accreditations / Merchandising and support services.
   
   
   
   
 
 4.    ENTERPRISE LEVEL MEASURES
              
Product re-orientation: By introducing the concept of designing the product with the help of designers for handicraft exporters for display in international shows.
Engagement of services of International and National designers.
Customer Focused Approach.
Brand Promotion.
Human Resource Development.